Join the Abarta Heritage team!
We’re seeking a Marketing and Communications Strategist to help us to connect people to the incredible stories of Ireland.
The deadline for applications has now passed.
Abarta Heritage is an award-winning Tipperary-based company, and we are passionate about helping to communicate Ireland’s story to visitors and empowering communities to take an active role in researching, protecting, and presenting their local heritage.
We focus on sustainable tourism and digging deep to research and discover truly meaningful stories from archaeology, folklore, and natural heritage. Our guarantee is simple, our work is thorough, innovative, actionable, inspiring, and delivered to the highest possible standards.
In 2021 we launched a membership subscription service called Tuatha. Our members enjoy expertly researched articles on places to visit around Ireland, exclusive itineraries full of hidden gems, online courses, virtual tours, and more.
We are looking for a Marketing and Communications Strategist to help us to promote and develop our membership service, and to aid us in our mission to connect people to the incredible archaeology and heritage of Ireland.
Job Description
Position: Marketing and Communications Strategist
Hours: Full-time (38 hours per week. Monday – Friday, though occasional weekend work or overnight stays, may be required).
Start Date: ASAP
Reports To: Neil Jackman and Róisín Burke, company directors
Location: Clonmel, Tipperary – Please note: Working from home is encouraged and facilitated, but there will be occasional need to come into the office and to go on field trips, site visits etc. therefore those with a full driving licence and their own transport should apply for this position, as being within a relatively easy commute from Clonmel is required (ideally an hour’s drive or less).
Salary: €34,000 – €36,500 (dependent upon experience).
The Role
- Develop social media and marketing campaigns to bring in new members to Tuatha.
- Help to create and implement email campaigns.
- Monitor and evaluate digital communications.
- Take part in fieldwork / site visits / tours to take and share images/videos of the events.
- Develop and maintain an ongoing social media presence, including the creation of graphics, photos, and videos and the implementation of a marketing plan.
- Help to create new content for Tuatha and assist the development of a membership engagement and retention strategy.
- Support the proofreading and editing of content.
- Liaise with designers on the presentation of material meant for the general public.
- Support the digital dissemination of new guides, projects, and press publications.
- Draft or contribute to press releases, press statements, and articles.
- Support the promotion of events, webinars, talks and tours.
- Play an active role in communication and moderation of any forums or public groups.
- Support the team in adding and maintaining content on the company website.
The Person
- Someone who is focused on serving our audience. We don’t want hustle and spam for a quick sale, we want someone to help to create relationships that last, by delivering anticipated and valued content that they look forward to receiving.
- Someone with a love of Ireland’s story. You don’t need to be an expert on archaeology and history, we have a great team for that, but we do need someone who loves visiting places around Ireland, and who is excited to tell people about how incredible it is. You can’t consistently feign a passion for place, and if you’re going to get bored visiting ancient monuments with people a little obsessed by them, this job might not suit you.
- Someone with good attention to detail, both in spotting errors or typos and in double-checking facts and information.
- Someone who understands how to write good headlines and social media posts that grab attention but maintain the integrity of the work. A creator of good hooks, but not clickbait.
- Someone with a Third Level qualification in a relevant area e.g. Public Relations, Communications, Journalism, New Media, Marketing, etc.
Required and Desirable Skills
- Two to three years experience in a similar role.
- Full driving licence.
- Excellent project management and budgeting skills.
- Someone with good self-discipline. As this role provides the opportunity to work from home, self-discipline and integrity are essential qualities.
- Someone with good media relations skills that can create and maintain targeted media lists, and develop strong relationships with reporters/editors.
- Someone with the empathy and energy to help to develop a thriving online community.
- Someone experienced in content marketing, who is able to mine the depth of resources and varied content that we offer and help to package it in a way that will keep our audience engaged.
- Proficient with Twitter, Facebook, Instagram, YouTube, TikTok and Pinterest.
- Proficient with WordPress and email marketing.
- Proficient with image editing, experience with Photoshop, in particular, is desirable.
- Proficient with audio and video editing, experience with FinalCut Pro, Garageband or similar is desirable.
- Experience with Google and Meta Ads.
- Experience with membership / subscription businesses would be a strong advantage.
- Someone with at least a basic understanding of SEO.
How to Apply
Please apply by email, providing a cover letter, CV and the contact details for two referees to info@abartaheritage.ie. Please use the subject line: Marketing and Communications Strategist.
Closing date for applications is 5.00pm, 28th January 2022. Following a review of applications, a shortlist of candidates will be selected for a Zoom interview. The interviews will be held in the week beginning 7th February. A six-month probationary period will apply for the successful candidate.
Working with Abarta Heritage
Despite joining Abarta Heritage during the pandemic which meant working from home from the outset, I very quickly felt like a valued member of a team. We are all passionate about the work that we do, readily tackling the challenges and opportunities provided by each project, knowing we have the support of the rest of the team behind us. Every project provides the opportunity to gain new knowledge, learn new skills and meet new people – so it is always rewarding and never boring!
I’ve worked for Abarta Heritage for over two years and have thoroughly enjoyed my job. The wide variety of projects that we work on ensures that every day is interesting and that I’m upskilling all the time. The team are great, and management has been extremely supportive, especially through challenging times. I feel like I’m enjoying a rewarding career, not just a job at Abarta Heritage.
I have no hesitation in saying that my time working with Abarta Heritage has been among the most enjoyable of my professional career…they consistently show a willingness and bravery to pioneer new approaches that are, in my view, sector-leading in Irish heritage. It may sometimes sound a cliche, but perhaps the company’s greatest strength is the close, friendly and collaborative atmosphere that the directors have forged at Abarta. It has created a culture of teamwork, openness and togetherness that I have not experienced in any other business – I could not recommend the company highly enough.
Since I joined Abarta I’ve worked on some of the best projects of my career and have had the opportunity to refine and develop my skills. This thanks to the policy of Róisín and Neil to identify and work on meaningful and cutting edge projects, constantly pushing to develop and improve their offerings. Combine this with an excellent work environment consisting of respect, camaraderie and high standards it is a joy and a privilege to get to be a part of the team.
